AI & Productivity

AI for Marketing Teams: Real Workflows for Content, Research & Campaigns.

Duration Full Day (8h)
Level Beginner–Int
HRDF Confirmed Claimable

Learning Outcomes

By the end of this course, participants will be able to:

  1. Integrate AI tools into existing marketing workflows without replacing current tools
  2. Use AI to produce blog posts, social captions, and ad copy while maintaining brand voice
  3. Conduct competitor analysis and market research using AI in under 30 minutes
  4. Build a complete AI-assisted campaign plan from brief to reporting

Course Outline

Module 1: AI in the Marketing Stack (60 min)

  • Most valuable AI tools for marketers right now
  • How to integrate AI without discarding existing tools
  • Output quality control — AI draft vs final publish standard

Module 2: Content & Copywriting with AI (90 min)

  • Blog posts, social captions, ad copy — real workflows
  • Maintaining brand voice in AI-generated content
  • Editing AI output: save time without sacrificing quality

Module 3: Research & Competitive Intelligence (90 min)

  • Competitor analysis using AI in 30 minutes
  • Market research and audience insight extraction
  • Summarise long reports, whitepapers, and articles

Module 4: Campaign Planning & Reporting (90 min)

  • Use AI to build a campaign brief
  • Automate performance commentary in monthly reports
  • Participants build one complete AI-assisted campaign plan

Deliverable

AI Marketing Workflow Playbook