GA4 & GTM: Build a Clean Tracking System That Measures What Matters.

Learning Outcomes

By the end of this course, participants will be able to:

1. Explain how GA4 and GTM work together and why clean tracking architecture matters
2. Set up GA4 property, data streams, and conversion events correctly
3. Build a GTM container with clean triggers, tags, and variables
4. Validate tracking implementation using GTM debug mode before publishing

Course Outline

Module 1: Tracking Architecture 101 (60 min)

• Why dirty tracking leads to wrong decisions
• How GA4 and GTM work together
• Data layer concept — what it is and why it matters

Module 2: GA4 Setup & Configuration (90 min)

• Property setup, data streams, and consent mode
• Events vs conversions — what needs to be tracked
• Explore reports vs standard reports — when to use which

Module 3: GTM Implementation (90 min)

• Clean container structure
• Triggers, tags, and variables — correct setup
• Debug mode — how to validate before publishing

Module 4: Conversion Tracking & Reporting (90 min)

• Set up conversion events for leads, purchases, and form fills
• Connect GA4 + Google Ads for closed-loop reporting
• Build a simple monthly performance report

Deliverable

Clean GTM container setup + GA4 conversion tracking live and validated