GEO (Generative Engine Optimisation)

GEO Audit Bootcamp: Evaluate & Optimise Your Site for AI Visibility.

Duration Full Day (7h)
Level Int–Advanced
HRDF Case-by-case Basis

Learning Outcomes

By the end of this course, participants will be able to:

  1. Conduct a full GEO audit across 4 dimensions: Content, Technical, Authority, and Brand Signals
  2. Produce a complete GEO Audit Report with prioritised action items
  3. Present audit findings and recommendations clearly to management or clients
  4. Build a 30-day action plan to improve AI search presence
  5. Apply scoring methodology to benchmark a site's current GEO readiness

Course Outline

Module 1: GEO Audit Framework Overview (60 min)

  • The 4 audit dimensions: Content, Technical, Authority, Brand Signals
  • GEO Readiness Score — how to benchmark a site before and after
  • Tools used throughout the bootcamp
  • How to prioritise findings by impact
  • Difference between a GEO audit and a standard SEO audit

Module 2: Content & Structure Audit (90 min)

  • Scan pages for direct answer readiness
  • Identify content that needs reformatting vs rewriting vs creating from scratch
  • Semantic coverage gaps — topics that should exist but don't
  • How to evaluate whether content is AI-extractable
  • Scoring content quality against GEO criteria

Module 3: Technical & Authority Audit (90 min)

  • Schema coverage — what exists, what is missing
  • Brand mention audit across the web
  • Backlink quality from an AI authority signals perspective
  • How site speed, structure, and crawlability affect GEO
  • Tools to find and document technical gaps

Module 4: Report Build (75 min)

  • Compile findings into the GEO Audit Report template
  • Structure findings into: Critical, High Priority, Medium, Low
  • Write executive summary and recommendation section
  • How to present findings that are actionable, not just informational

Module 5: Present & Prioritise (60 min)

  • Participants present findings to the group — 5 minutes each
  • Group feedback and trainer input on prioritisation
  • Identify top 3 quick wins and top 3 long-term plays per site
  • Build a 30-day post-audit action plan

Deliverable

Complete GEO Audit Report for 1 website + 30-day post-audit action plan