Search & Authority

Google Business Profile Optimisation: Get Found, Get Called, Get Customers.

Duration Full Day (7h)
Level Beginner
HRDF Case-by-case Basis

Learning Outcomes

By the end of this course, participants will be able to:

  1. Set up, verify, and fully optimise a Google Business Profile end-to-end
  2. Apply best practices for categories, services, photos, and posts to improve visibility
  3. Implement a review generation strategy that complies with Google's policies
  4. Read GBP Insights data and identify optimisation opportunities
  5. Build a monthly GBP maintenance routine to sustain and improve ranking over time

Course Outline

Module 1: GBP Fundamentals (60 min)

  • What GBP is and why it is critical for local businesses
  • How to verify and claim a profile correctly
  • Common mistakes that lead to profile suspension
  • How GBP connects to Google Maps and local search ranking
  • What a fully optimised profile looks like vs an average one

Module 2: Profile Optimisation End-to-End (105 min)

  • Business name, category, description — formula that converts
  • Services, products, and attributes — fill everything, not selectively
  • Photos and videos — type, size, and frequency that Google favours
  • Business hours, special hours, and holiday updates
  • How to write a description that includes keywords naturally
  • Secondary categories — when and how to use them

Module 3: Reviews & Engagement (90 min)

  • Strategy to generate organic reviews without violating Google policy
  • How to respond to positive and negative reviews — ready-to-use templates
  • Q&A section — proactive setup so customers get answers fast
  • GBP Posts — types, frequency, and format that drive engagement
  • How review velocity and recency affect ranking

Module 4: GBP Insights & Optimisation (75 min)

  • Read GBP Insights: searches, views, actions
  • Identify when a profile is underperforming and why
  • Competitor comparison — spot gaps and capitalise
  • Track which keywords are driving profile views
  • How to use Insights data to guide content and post strategy

Module 5: Monthly Maintenance Routine (45 min)

  • What to update monthly vs quarterly
  • Signs that a profile needs urgent attention
  • Participants build their own GBP maintenance checklist

Deliverable

Fully optimised GBP profile + review response template pack + monthly maintenance checklist