Data & Analytics

Marketing Dashboard with Looker Studio: Automate Reporting from GA4, GSC & Google Ads.

Duration Full Day (8h)
Level Intermediate
HRDF Confirmed Claimable

Learning Outcomes

By the end of this course, participants will be able to:

  1. Connect GA4, GSC, and Google Ads as data sources in Looker Studio
  2. Build a blended marketing dashboard that combines data from multiple platforms
  3. Design dashboards appropriate for both operational teams and executive reporting
  4. Set up automated scheduled reports and share them without exposing raw data

Course Outline

Module 1: Dashboard Design Principles (60 min)

  • Difference between operational dashboards and executive dashboards
  • What belongs on a dashboard vs what is noise
  • Layout, hierarchy, and colour for clarity

Module 2: Connect Your Data Sources (90 min)

  • Connect GSC, GA4, and Google Ads to Looker Studio
  • Blended data — combine sources in one chart
  • Handle data discrepancies between platforms

Module 3: Build Your Core Dashboard (90 min)

  • Traffic overview: organic, paid, direct, referral
  • Conversion funnel visualisation
  • Keyword performance and content metrics

Module 4: Automate & Share (90 min)

  • Scheduled email reports — setup and customisation
  • Share with clients or management without exposing raw data
  • Templates that can be reused across multiple clients or campaigns

Deliverable

Live Looker Studio dashboard connected to real data, with scheduled reporting active