Search & Authority

On-Page SEO: Optimise Every Page to Rank & Convert.

Duration Full Day (8h)
Level Beginner–Int
HRDF Confirmed Claimable

Learning Outcomes

By the end of this course, participants will be able to:

  1. Conduct keyword research and map keywords to the correct pages on their website
  2. Optimise page structure including URL, title tag, meta description, and heading hierarchy
  3. Apply semantic SEO principles to improve content depth and topical relevance
  4. Build an internal linking structure that distributes authority across the website
  5. Complete a full on-page audit and produce a prioritised action plan

Course Outline

Module 1: Keyword Strategy & Mapping (90 min)

  • In-depth keyword research using GSC and free tools
  • How to assign keywords to the right pages
  • Avoid keyword cannibalization

Module 2: Page Structure Optimisation (90 min)

  • URL, title tag, meta description formula
  • Correct heading hierarchy (H1–H4)
  • Image optimisation: alt text, file size, naming conventions

Module 3: Content Optimisation (90 min)

  • Semantic SEO — write for topics, not just keywords
  • Content length and depth: when to go long, when to keep short
  • Internal linking strategy that distributes authority strategically

Module 4: Hands-On Audit & Fix (90 min)

  • Participants audit their own page using the provided checklist
  • Live fixes during the session
  • Build a 30-day on-page action plan

Deliverable

Completed on-page audit report for 1 URL, with a prioritised 30-day action plan