GEO (Generative Engine Optimisation)

Personal Brand GEO: Make AI Recommend You by Name.

Duration Full Day (7h)
Level Beginner–Int
HRDF Non-HRDF (Personal/Company)

Learning Outcomes

By the end of this course, participants will be able to:

  1. Identify which platforms most influence what AI says about a person
  2. Optimise their bio, about page, and online profiles so AI can extract accurate information
  3. Build a content strategy that associates their name with their area of expertise in AI outputs
  4. Conduct a personal GEO audit and identify gaps between reality and what AI currently says about them
  5. Build and execute a 60-day Personal GEO Action Plan

Course Outline

Module 1: Why Personal Brands Need GEO Now (75 min)

  • How AI engines describe people — not just websites
  • Brand mentions, citations, and digital footprint
  • Who loses the most by ignoring GEO: consultants, trainers, speakers
  • How AI decides who to recommend vs who to ignore
  • Real examples: what ChatGPT, Perplexity, and Gemini say about Malaysian professionals

Module 2: Build Your AI-Visible Profile (90 min)

  • Platforms that most influence AI answers: LinkedIn, media mentions, authority sites
  • How to write a bio and about page that AI can extract accurately
  • Consistent name, title, and positioning across all platforms
  • How to build an online presence that looks authoritative to AI
  • Common profile mistakes that confuse AI and reduce citation likelihood

Module 3: Content Strategy for Personal GEO (90 min)

  • Topics that should be associated with your name
  • Content formats that send authority signals to AI
  • Using articles, podcast appearances, and guest posts to build GEO equity
  • How to build topical depth around your expertise area
  • Frequency and consistency — how much content is enough

Module 4: Hands-On Profile Audit (75 min)

  • Participants test their own name in ChatGPT, Perplexity, and Gemini
  • Identify gaps between reality and what AI currently says about them
  • Audit LinkedIn, website bio, and key platform profiles
  • Prioritise fixes: what to update this week vs this month

Module 5: Personal GEO Action Plan (45 min)

  • Build a 60-day Personal GEO Action Plan
  • Map content topics to authority building goals
  • Set measurable checkpoints to track progress

Deliverable

Personal GEO Gap Analysis + 60-day Action Plan with content and profile priorities