Search & Authority

Search Intelligence: Advanced GSC Forensics & AI Search Strategy.

Duration Full Day (8h)
Level Advanced
HRDF Confirmed Claimable

Learning Outcomes

By the end of this course, participants will be able to:

  1. Analyse GSC data at an advanced level to identify cannibalization, CTR drops, and impression leaks
  2. Decode search intent from SERP features and conduct competitor gap analysis
  3. Apply GEO principles to optimise content for AI search engines including Perplexity, Gemini, and ChatGPT Search
  4. Build an integrated Search Intelligence dashboard using GSC, GA4, and Looker Studio

Course Outline

Module 1: GSC Forensics (90 min)

  • Read GSC data like an analyst, not a marketer
  • Identify cannibalization, CTR drops, impression leaks
  • Filter and segment data for actionable insights

Module 2: Search Intent & SERP Analysis (60 min)

  • Decode search intent from SERP features
  • Competitor gap analysis using GSC data
  • Identify pages that need refreshing vs new content

Module 3: GEO — Winning in AI Search (90 min)

  • How AI engines select sources for answers
  • AI-friendly content structure: direct answers, citations, authority signals
  • Optimise for Perplexity, Gemini, ChatGPT Search

Module 4: Build Your Search Intelligence System (90 min)

  • Integrate GSC + GA4 + Looker Studio into one dashboard
  • Set up monitoring to track AI search visibility
  • Monthly reporting framework for clients or internal teams

Deliverable

Search Intelligence Report template, ready for immediate use