Search & Authority

SEO for Business Owners: Rank Higher Without Hiring an Agency.

Duration Full Day (7h)
Level Beginner
HRDF Case-by-case Basis

Learning Outcomes

By the end of this course, participants will be able to:

  1. Explain how search engines crawl, index, and rank websites to stakeholders and vendors
  2. Identify a minimum of 5 on-page SEO issues on their own website using free tools
  3. Evaluate agency or vendor SEO proposals and ask technically informed questions
  4. Set up Google Search Console and interpret basic performance data independently
  5. Build a basic 30-day SEO action plan based on their own website audit findings

Course Outline

Module 1: Cara Search Engine Berfikir (75 min)

  • How Google crawls, indexes, and ranks websites
  • Difference between organic vs paid results
  • Why SEO matters for businesses right now
  • How algorithm updates affect small business websites
  • What happens when Google cannot find or read your website

Module 2: Anatomy of a Well-Optimised Page (90 min)

  • Title tags, meta descriptions, heading structure
  • URL structure best practices
  • Keyword placement — natural, not spam
  • Internal linking basics — why pages need to connect
  • What good vs bad on-page SEO looks like in real examples

Module 3: Keyword Research Basics (75 min)

  • Think like a user, not like a business owner
  • Free tools: Google Search Console, Google Trends, Keyword Planner
  • Short-tail vs long-tail vs intent-based keywords
  • How to prioritise which keywords to target first
  • Mapping keywords to the right pages on your website

Module 4: Evaluate & Read Basic SEO Data (75 min)

  • Set up Google Search Console
  • Read impressions, clicks, CTR, average position
  • Identify quick wins from existing data
  • Spot pages that are losing traffic or visibility
  • Understand what the data is telling you vs what it is not

Module 5: Audit & Action Plan (60 min)

  • Participants audit their own website using the provided checklist
  • Identify top 5 issues to fix immediately
  • Build a 30-day SEO action plan with prioritised tasks

Deliverable

Completed on-page audit checklist + 30-day SEO action plan for participant's own website