Search & Authority

Technical SEO: Fix What's Stopping Google From Ranking Your Site.

Duration Full Day (8h)
Level Intermediate
HRDF Confirmed Claimable

Learning Outcomes

By the end of this course, participants will be able to:

  1. Identify and resolve crawl and indexation issues using Google Search Console
  2. Audit and fix XML sitemaps, robots.txt, canonical tags, and redirect chains
  3. Diagnose Core Web Vitals issues and prioritise fixes by impact
  4. Implement and validate Schema Structured Data for key page types

Course Outline

Module 1: Crawl & Index Fundamentals (90 min)

  • How Googlebot moves through a website
  • Robots.txt and crawl budget management
  • XML sitemap — setup and validation

Module 2: Common Technical Issues & Fixes (90 min)

  • Redirect chains, canonical tags, duplicate content
  • 404 errors and orphan pages
  • HTTPS, mobile-friendliness, page speed basics

Module 3: Core Web Vitals (60 min)

  • LCP, INP, CLS — what they are and why they matter
  • Diagnose using PageSpeed Insights and GSC
  • Fix priorities: where to start for maximum impact

Module 4: Schema Structured Data (90 min)

  • What Schema is and why AI engines rely on it
  • Schema types: LocalBusiness, Service, FAQ, Article
  • Build and validate JSON-LD using Google Rich Results Test

Deliverable

Schema Structured Data implemented and validated on 1 live page