Direct growth advisory

Search Marketing (SEM) Malaysia.

Strategic Search Marketing by Dr. Faiz Azizan. Google Ads, Performance Max & paid search systems engineered to reduce cost-per-lead and maximize ROAS. $1M+ ad spend managed.

Every day you are not on paid search, your competitors are paying to appear in front of your customers. Running campaigns without the right structure isn't just ineffective — it's expensive. Search Marketing (SEM) is built to make every ringgit of ad spend work harder through precision campaign architecture, relentless negative keyword discipline, and compounding weekly optimization.

With over USD $1M in managed ad spend and a track record of sub-8% customer acquisition costs, this is not guesswork — it is a system.

What's Covered

Core Engine

Google Search Campaigns

Precision keyword research, tightly themed ad groups, and high-Quality Score ad copy engineered to lower your cost-per-click while maximizing intent alignment. We target the exact search queries your customers are typing — and cut every irrelevant impression.

Full-Funnel AI

Performance Max Campaigns

Properly structured Performance Max campaigns across Search, Display, YouTube, Gmail, and Discover — with robust asset groups, audience signals, and conversion goals configured to maximize reach without sacrificing cost efficiency.

Local Visibility

Local Campaigns & GBP Integration

Link your Google Business Profile to campaigns to display location and call extensions at the right moment. Local search ads and map placements are configured to drive calls, directions, and walk-in traffic for businesses with a physical presence.

Budget Shield

Negative Keyword Management

A well-maintained negative keyword strategy eliminates budget waste at the source. We review actual search terms weekly — promoting high-converting queries and permanently blocking low-intent traffic that drains your spend without producing leads.

Conversion

A/B Ad Testing & CRO

Continuous headline and description testing to find the messages that convert best. Underperforming ads are replaced systematically. Landing page alignment is reviewed to ensure the post-click experience matches the ad's promise and drives action.

Reporting

Performance Reporting & ROI Tracking

Monthly reports covering Impressions, CTR, Conversions, Cost-per-Lead, and ROAS — connected to GA4 for full-funnel attribution. You know exactly what your ad spend generated, down to the individual campaign and keyword level.

Who This Is For

Immediate Growth: Businesses that need qualified leads and calls now, not in months.
Ad Recovery: Business owners who have tried ads before and found them too expensive due to poor account structure or agency mismanagement.
Local Dominance: SMEs in competitive markets where appearing at the top of intent-driven searches equals direct revenue.
Scale-Up Mode: Established businesses ready to invest in a system that compounds — not just a monthly spend.

Pricing

Management fee from RM1,500 / month
Minimum Recommended Media Spend: RM1,000–RM2,000 directly to Google (scales with business size)
Commitment: 12 months recommended. 98% of clients see true ROI after a full year of continuous optimization.