A good SEO specialist job description states what the person will own, what you expect them to deliver in the first six months and which tools and access they will have. Copy the template below and edit it to match your site.
Template
Job title: SEO Specialist
Reports to: Head of marketing or the business owner
Purpose: Own organic search growth for [website], measured in [enquiries, leads or sales], not rankings alone.
Responsibilities
- Audit the site each quarter and rank the findings by commercial effect.
- Fix or brief technical issues: crawling, indexing, redirects, speed and structured data.
- Plan topics and page briefs from keyword, intent and Search Console data.
- Improve titles, headings, internal links and page structure on key templates.
- Work with developers, writers and designers to ship changes.
- Report monthly on search visits, enquiries and the pages that produced them.
- Track AI search citations and recommend changes.
Requirements
- [2 to 5] years of hands-on SEO, with at least one result you can explain with numbers.
- Working knowledge of Google Search Console and GA4, and a crawler such as Screaming Frog.
- Experience with a keyword tool such as Ahrefs or Semrush.
- Able to explain findings in plain English or Malay to non-technical staff.
- Mandarin is an advantage if the market needs it.
First six months
- A written audit with priorities in month one.
- The top technical blockers fixed or ticketed by month two.
- A topic plan and the first set of briefs by month three.
- A monthly report that ties search to [enquiries or sales] from month two onward.
Not included: Paid ads, social media and web design unless you add them.
Before you post it
Set the salary range against the market, which is covered in SEO specialist salary in Malaysia. Decide whether you need a specialist or an executive, using SEO specialist vs SEO executive. Prepare the interview questions and the list of skills you will test.
If a permanent hire is not the right fit, I work with businesses as an SEO specialist in Malaysia on a scoped basis.
Frequently asked questions
Should the job description list a salary?
Yes, a range. Listings with a range draw fewer mismatched applicants. Check the market range first, as set out in the salary guide.
Should I ask for a test task?
A short paid task, such as auditing one page type or reading a Search Console export, shows more than a CV. Keep it to a few hours and give feedback.