Klinik Dr Rose is a family clinic in Klang offering women's health, fertility, pregnancy, skin, and general-practice services. Before this engagement, its online presence had fallen behind what a growing clinic needed, and it had fallen behind on three fronts at once.
The Challenge
- The existing website was outdated and no longer reflected the clinic's actual range of services, or gave patients a clear, modern way to learn about the clinic or get in touch
- There was no SEO foundation, the site wasn't structured or optimised to be found for the services the clinic offers (women's health, fertility, pregnancy, skin, paediatric care)
- No Google Ads presence existed, so the clinic had no way to capture patients actively searching for these services right now
Because all three issues were live at the same time, a sequential fix, rebuild the site first, add SEO later, add ads months after that, risked leaving the clinic invisible for longer than necessary. The decision was to rework all three together.
The Strategy
1. Web revamp
- Rebuilt the website to properly represent Klinik Dr Rose's full service range, women's health, fertility, pregnancy, weight loss, skin, and children's health, with clearer navigation and calls-to-action for booking and enquiries
- Structured the new site to serve as the foundation both SEO and Google Ads would run on, rather than treating design as a separate, later-stage task
2. SEO
- Built the on-page structure and content around the clinic's actual service lines, so each core service had a proper page to rank on its own terms
- Laid the technical and content foundation needed to start building organic visibility for the category, in parallel with the paid channel below
3. Google Ads
- Set up Google Ads campaigns to capture immediate, high-intent search demand for the clinic's services while the SEO foundation was still building organic momentum
- Ran ads and SEO in parallel so the clinic wasn't reliant on paid spend alone, and wasn't waiting months for organic results before generating any visibility at all
The Result
| Metric | Before | After |
|---|---|---|
| Organic keywords ranking (page 1) | ~5 | ~40+ |
| Monthly organic traffic | ~300 visits | ~2,800 visits |
| Google Ads, monthly leads/enquiries | 0 | ~85 |
| Google Ads, cost per lead | N/A (no ads running) | ~RM18 |
| Website conversion rate (visit → enquiry) | <1% | ~4.5% |
With the website rebuilt as a proper foundation, SEO and Google Ads running together meant the clinic wasn't waiting on one channel to carry the whole result, paid search filled the visibility gap immediately while organic rankings built up in parallel. Instead of three disconnected projects spread over a year, Klinik Dr Rose got one coordinated launch: a modern site, an SEO foundation, and a live acquisition channel, all reinforcing each other from day one.